Marketing Made Easy.

Where restaurants and retailers come to grow.

LOCAL is for business owners and marketing professionals who want to increase return visits, referrals and revenue while spending less on advertising.

YOU'RE IN GOOD COMPANY

It's smart marketing without lifting a finger!

Local is an all-in-one retention marketing solution that helps turn Mpesa transactions into happy lifetime customers

Skyrocket your profits

Send unique messages that adapt to each customer engagement and spend behaviour to encourage increased visits.

Control and Connect

Control your destiny. Depend less on third party market places by growing and sell to your own customer database on autopilot.

Delight your customers

Engage customers, maximise lifetime value and drive referrals by sending the right rewards to the right customer at the right time.

Grow and show brand trust

Use your existing customers to build customer confidence online and power your business forward.

Flexible Pricing

No hidden fees. Only pay for the messages your business actually needs.

Why Chui local
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business challenges we want to help you solve

Rising costs of marketing - With the age of social distancing, more and more Kenyans are consuming digital content through digital channels. This has seen a huge surge in demand from many offline advertisers moving to online digital advertising and online delivery services. Which has driven marketing costs.

Online Reputation - With the rise of digital marketing and social media, losing your customers to poor customer service happens faster than you can blink. Plus, today your customers demand more meaning connections with your brand that goes far beyond your goods and services.

High Attrition Rate - Customer attrition or churn is a major reason why most businesses go out of business. Focusing purely on new customers acquisition raises your attrition rate and ultimately becomes an unviable way to grows your business.

Delivery Services - With commissions fees as high as 30% on gross sales, relying on delivery services (especially when servicing existing customers) is the hugest mistake we are seeing business make right now.

Social Distancing - Fewer walk-ins and limited space mean your business has to adapt to taking orders online ordering or via the phone.

Marketing priority - Juggling multiple tasks means you're not spending enough time on perfecting your marketing strategies which are slowing your potential.

Marketing Attribution - Not knowing how well your marketing is working means your wasting money on ineffective marketing that does your business more harm than good. Or worse, shutting down marketing that actually works.

Why Retention Marketing
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Unlocking revenue growth with retention

WHAT IS RETENTION marketing

Did You Know?
60% of new customers never return after their first visit and cost up to 8X more to acquire?

Customer retention refers to a company’s ability to keep its customers.


Retention marketing focuses on your driving more revenue and referrals from your existing customers

Did You Know?
Increasing customer retention by 5% can increase company revenue by between 25 and 95%

WHy ReTENTION matters

Your existing customers are your most valuable asset. Engage with them in the right ways, and they’re significantly more likely to spend more, buy more, and recommend your brand to others.

Did You Know?
Amazon has a 90% customer retention.

Imagine how exponentially your business would grow if, in addition to acquiring new customers, you retained 90% of them.

BENEFITS of retention marketing

The real currency of any retention marketing program lies in its ability to drive changes in consumer behaviour.
Upselling opportunities
Your existing customers are 50% more likely than new customers to try new products.
New customer acquisition
Your existing customers are 5x more likely to refer and bring in higher quality new customers than digital ads.
Repeat purchases
Second-time customers are 2.5x more likely than first-time customers to buy again.
Increased revenue
80% of your revenue comes from repeat customers and not new acquisition which increases lifetime value.
Profitable growth
It’s 5x cheaper to satisfy and retain current customers than acquire new ones.
Put simply...

Every retention program should satisfy 3 key goals: Increased frequency (visits/purchases), Increased Spending and Affinity (referrals/shares)

RETENTION CHALLENGES

It’s not a business priority
Too often, existing customers are forgotten until it’s time to upsell, by which point they’re completely disengaged and prime targets for poaching by the competition.
Unsustainable welcome offers
Steep discounting is not a viable way to grow a business. They attract the wrong customers who shop once and never return.
Lack of customer insights
We’ve all been there. We get a message from a brand and it’s totally irrelevant. At best, it’s annoying. At worst, it can actively deter your customers from ever returning.
Insufficient customer feedback
How confident are you that your product and/or service make customers happy? Do you know how you can improve it to better meet their needs?
Lack of tools
Effective customer engagement relies on delivering highly targeted, personalised campaigns to customer segments in real-time. And that requires the right tools
It’s understandable why many businesses focus on new business, its a requirement for growth.

However, it makes sense, as your business grows, to spend more time and effort on retaining your existing customers to avoid high customer churn.
How it works
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HOW LOCAL WORKS

The Local retention engine runs (fixed interval reinforcement schedules) to deliver surprise rewards which can result in huge boosts to loyalty and retention.

This is an effective strategy to deliver unpublished reinforcement to customers

By delivering a set of surprise rewards to your customers in return for specified behaviours (eg. purchases /frequency/spend/shares) you can encourage your customers to keep engaging in those desired behaviours.

The challenge is to design the right reinforcement schedule.

Rewarding too often can result in excessive marketing costs and end up less meaningful to customers.

On the other hand, failing to reward your customers results in lower brand engagement

BEHAVIORAL POTENTIAL

Behavioural Potential is a function of Expectancy & Reinforcement Value.

It’s easy to see how reinforcement can encourage repeat behaviour — but how do we get potential customers to engage with your program in the first instance?

To ensure that customers engage in the behaviours that you want them to — first make sure that the rewards that you offer are both achievable AND desirable.

our 6 step approach to creating memorable programs

STEP 1

Tell us your goals

Our team dives deep to understand your long and short term goals and assess if local is a fit for your business.

STEP 2

Set up rewards

Our retention team helps you craft a digital rewards program based on your goals that reward your customers’ based on certain triggered behaviour.

STEP 3

Launch your program

Your customers automatically sign up when they pay with MPESA, helping turn every transaction into a relationship.

STEP 4

Send Rewards

Our retention engine automatically sends your customers text messages that bring them back more effectively than other marketing services.

STEP 5

Customers Redeem

It’s easy for you and your team to redeem customers’ rewards which are automatically tracked and reported in realtime.

STEP 6

Grow your business

Monitor your return on investment in real-time on your local dashboard. Watch your promotions and rewards work together to bring your customers back and increase your revenue.

Unlock customer insights to grow your business faster

Show me the features.

Wherever your customers' journey is with your business, Local helps you engage and retain them for longer.

Order management


Take back control of your customers and sales process

Learn more >

Reputation


Grow your business with referrals and online reputation.

Learn more >

Retention


Turn one off and new customers into regulars one, on autopilot.

Learn more >

Automation


sending your customers targeted offers on autopilot.

Learn more >

Promotions


Drive more orders with one-time personalised and segmented offers.

Learn more > (beta)

Tracking & Attribution


No more guesswork. See how your program is doing in realtime and save time on manual reporting.

Learn more > (October)

Hi. I’m Sam.

I’m an entrepreneur and digital marketing growth strategist.

Over the last 4 years, I have managed over $3 Million in digital marketing ad spend across B2B and B2C industries in Kenya and the UK.

Through my journey, I have learned how to grow high volume B2C businesses with performance digital marketing.

Our BIG idea - How to 2X revenue with retention came in late 2015 when I was having a challenge generating new sales for a client.

No matter how many new customers we drove

My client's segmented customer base always performed better with regards to bottom-line profitability.

What was more frustrating, 62% of those new customers never come back.

All that hard work and money invested, POOF! GONE.

If you're like me, you've struggled with

❌ Finding new marketing ideas, even though you know your audience inside-out?

❌ Expensive marketing solutions that overpromise and underdeliver

❌ Difficulties in knowing what marketing channels brought the most value which ones don't.

❌ Inconsistent growth or mediocre results from marketing campaigns

Yes. we've been there.

✅ Best-case scenario: it's costing you time and mental energy

❌ Worst-case scenario: it's costing you sales, customers and money.

"There had to be another way to grow revenue predictably" - I kept saying to myself.

I decided to interview 5 clients that were crushing it with yearly consistent growth.

Here are the 3 keys things I learned;

1) Focused on retention and acquisition to increase revenue, brand loyalty and profits.

2) Don't stop acquiring new customers and don't be afraid to outspend the competition.

3) Build long term relationships to increase lifetime value and average order value.

These clients were all enterprise-level so solutions and budgets were in plenty.

The same is not true for small to medium businesses.

Forced to use an outdated basic point-based loyalty system and punch cards.

Its no wonder 58% of loyalty programs become inactive after 12 months.

Back in 2015, I started Txtsavvy, a basic loyalty program running on SMS.

Although a good start, it lacked the capabilities to achieve my BIG idea, so I shelved the idea.

I then spent 3 years learning from every successful company on how to engage customers at scale.

I refined my ideas and restarted development in 2019 and never looked back since.

Together with my team, we’ve built Local to bring the best in class in retention marketing.

It has never been more important to have a 360° view of your customers that keep you in business.

Solutions like email, Bulk SMS and POS loyalty programs are languishing behind.

They don’t offer a personalised way to engage with customers to drive revenue.

Local is more than a platform - it’s a powerful ecosystem that grows your business.

Your consumers get rewarded while creating long term growth.

With COVID-19 driving social distancing in 2020 and beyond, off-premises orders have increased.

Even when curfews and social distancing end, mobile payments, pickups and delivery adoption will continue accelerating.

It's our mission to bridge the gap between your and your customers.

If you're ready to take your business to the next level with retention

It all start's with a good chat - Let's talk.

It's our mission to bridge the gap between you and your customers who want to continue supporting your business.

About Chui Media

We help retail and restaurant entrepreneurs, marketing agencies and consultants drive growth with ROI Driven Digital Performance Marketing.

We're here Mon-Friday 9 am - 5 pm

Samuel Gachui

Founder/ MD

Is Local right for you?

Entrepreneurs


You'll love how Local saves you time by intelligently delivering hundreds of personalised rewards and promotions to your consumers that are effective and measurable.

Marketers


You'll love how Local intelligently works towards achieving your marketing KPIs with valuable insights to help improve your strategies and budget allocation.

Agencies


You'll love being able to increase profit margins for your agency by deliver clients' growth targets that helps keep them longer. Partner with us today.

Stakeholders


You'll love seeing the companies you're involved with increase revenue and yearly growth while retaining customers with powerful retention marketing.

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